Help! They Put Barcaloungers in My Cinema!

For Father’s Day, Clif got a gift certificate for Regal Cinema, which mainly shows blockbusters, silly comedies, and movies that appeal to teenagers. We don’t go to this cinema very often, preferring the more independent movies that are shown at Railroad Square Cinema. (Hint to Railroad Square: Make your gift certificates available on your  website.) However, there are certain blockbusters we do like to see, and Clif has a very soft spot for comic book films. Therefore, the current X-Men movie was calling to him, so to Regal we went on Sunday.

We hadn’t been to Regal Cinema since Christmas, and what a surprise we got when we walked into the theater showing our movie. Gone were the old, quite comfortable seats. They had been replaced with row after row of black Baracloungers, seats wide enough for even the most ample body, seats with little movable trays for refreshments. There were also gigantic cup holders and a special designated holder for popcorn. But the best feature was the footrest, popped up by a lever on the side of the armrest.

It didn’t take long for Clif and me to pop up the footrest and recline. Did it feel strange to be sitting in a recliner at the movies? Yes, it did. But I must also admit that it was very comfortable, especially for someone like me who has restless legs. When I sit, I usually squirm and fidget, and sitting with my legs up is a great help.

As we waited for the movie to start, Clif said, “They did this to make going to the movies feel as comfortable as being in your own living room.”

I agreed that this was probably the case. With movies coming so soon to DVD or to Amazon and with modern television sets being so crisp and clear, staying at home to watch a movie gets better and better.

Then there is the cost. For a family of four to go the movies, the admission is over $30, and that’s the afternoon price. Throw in popcorn, drinks, candy, and the tab comes to over $50, which for many people is a pretty hefty price for a trip to the movies.

Back in the old days, when I was a teenager, the price of a movie and popcorn really wasn’t an issue. I don’t remember what it cost, but I can’t recall ever thinking, “Wow, going to the movies and getting popcorn are just too expensive for me.”

I expect the Barcaloungers aren’t going to entice more people to go to more movies. It’s my guess that cost is the issue. Make it affordable, and more people will come.  It’s that simple, but I don’t foresee cinemas lowering their prices any time soon.

One last comment about the new seats: A woman who sat in the same row as we did brought a blanket and slippers with her. Now that’s really getting into home comfort at the cinema.

 

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